7 step expressway on ‘How to Promote Business’

Be honest, owning a business and marketing a business couldn’t be more different from the other. Even the most seasoned businessman wouldn’t know how to promote business without a marketing team to back up his efforts.

A business owner knows the fact that no one knows the product that is being put on the market better than the maker but learning how to promote your business in this day and age requires a substantial amount of research and involves quiet a steep learning curve.

Reading the following text will help you understand how to promote business in this post-covid world.

All business owners have a dilemma at hand knowing that, though they know that nobody else in the world knows their business better than they themselves do, they can’t handle marketing the business themselves as the knowledge alone (sans implementation) would be enough to start another business on the side.

Previously, businesses had pamphlets going out in newspapers, sponsored ads in local classifieds or sponsored local events just to get their names on out to the market. That changed at the turn of the century as the world wide web came into place. Business owners were suddenly able to put the word out to the biggest reception possible. All they had to do was look in the right place. Knowdwwing how to promote your business online sometimes won’t cost you a cent

1. How to promote your business locally

Google maps is the place to start as once you register a business with Google Places it is easier to find it on Google searches and it appears on Google Maps. Your potential clients will know exactly where you are located, what time you are available including holidays when your business may not be operational. Registering and verifying your business is a straightforward process that can be done even without a computer (just a smartphone required). Apple Maps and Bing maps though less used than Google are places that shouldn’t be ignored.

2. The Social Media Angle

As we’ve all learned over the past few years, Social media isn’t a personal tool that’s made to kill time. It’s a sharp-edged tool that can work to help businesses gain leverage over its competitors and target audiences with the help of key demographics. It has helped businesses formulate ‘targeted marketing campaigns’ that wasn’t ever possible before. Facebook has greatly changed the way we advertise by helping the advertiser choose who sees the ad. Instagram has helped with a similar bouquet of offerings.

3. Blogging

The word Blog-a concatenation of the words Web-Blog, was originally meant to be a place for one to jot down thoughts for personal reference. Users soon realized that this space could be used to attract users to a keyword that was being researched and could serve as an effective advertising tool. With the right keyword research, you could get search engines like google to put your page first on their search results page. For an indepth dive into using your website to sell your services, click here.

4. Starting a Video Channel

The biggest video sharing platform the world has ever seen – YouTube has become the go-to way to promote rich content to the masses. Leveraging this medium with hi-definition videos has proven to be a very effective way to cement a business’ name in the industry. Since it is the most intuitive form of receipt of media, businesses need to make sure that the media that resides in a business’ channel is accurate and achieves the goal that the business is trying to fulfil.

Software like AdRoll help businesses re-target customers with the help of facebook, twitter and the web. When deployed on your website AdRoll’s AI-driven marketing software, you can get sophisticated audience targeting, cross-channel engagement, advanced measurement and attribution.

5. Being reachable online

Establishing yourself online is something all businesses have to compulsorily do. Getting a company website to let your clientele know what you have on offer and what you stand for can greatly help the way a business is viewed from the observers eye. It helps you hold a certain level of credibility in the market and helps you gain a banner that’s readable 24 hours a day helping you inform your clients about what you have on offer at their own convenience.

6. Optimizing your digital property

Being online isn’t enough. Post-Covid, since a large number of businesses went digital, it has become painfully important to not just be online but be present where a potential client wants you to be. Search Engine Optimization helps achieve this goal with ease. It helps to improve the users experience while on your page and helps get more people to your page so as to increase your visibility.

7. Automation

Developments and product updates can be shared with your client base by using Market automation tools for Email marketing that help in creation of landing pages and can also help in tracking of traction that the update in creating. for a deep dive into Market automation read this post.

In conclusion, while promoting a small new business may seem daunting at first, it goes a long way to get the little things out of the way. Things that you can do on your own include setting up maps and the social pages. it always helps to know how to promote business to get you off the ground but when it comes to getting down to business its better to get an experienced bloke like Sherman Carvalho at iNKRAFT Media on board to handle the nitty grittys of a very complex environment.